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  3. Study Set
    Consumer Behavior Study Set 1
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    Exam 1: Introduction to Consumer Behavior and Marketing Strategy
  5. Question
    The Marketing Science Approach Has Become a Mainstay in the Consumer
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The Marketing Science Approach Has Become a Mainstay in the Consumer

Question 21

Question 21

True/False

The marketing science approach has become a mainstay in the consumer packaged goods industry because it can handle large scanner data sets in an efficient manner to help solve marketing problems.

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