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    Business
  3. Study Set
    Consumer Behavior Study Set 1
  4. Exam
    Exam 1: Introduction to Consumer Behavior and Marketing Strategy
  5. Question
    Long Interviews and Focus Groups Are the Primary Methods Used
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Long Interviews and Focus Groups Are the Primary Methods Used

Question 40

Question 40

Short Answer

Long interviews and focus groups are the primary methods used in the _____ approach.

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