Which of the Following Takes Place in the Last Step

Multiple Choice

Which of the following takes place in the last step of the ZMET interview?

A) Consumers tell stories about each picture that reveals the affective and cognitive meanings of the focal topic.
B) Consumers pretend that the frame around a picture is expanded in all directions so that more things come into view.
C) Consumers are asked to describe a scent, sound, taste, and touch that would express their thoughts and feelings about the topic.
D) Consumers are asked to create a short movie or one-act play that expresses their thoughts and feelings about the topic.
E) Consumers create a summary collage of the most meaningful pictures they brought to the interview.