Multiple Choice
The consumer's attention to marketing information is influenced by the following EXCEPT:
A) their previous cognitive state.
B) their general affective state.
C) the prominence of the information in the environment.
D) their level of arousal.
E) their involvement with the product/message.
Correct Answer:
Verified
Correct Answer:
Verified
Q1: The interpretation processes by which consumers understand
Q2: Store characteristics can activate networks of meanings
Q3: Preconscious attention is required for novel,unusual,infrequently encountered
Q4: Why might exposure to information and attention
Q6: Low levels of intentional exposure are the
Q7: Magazine covers generally try to attract attention
Q8: Sales,contests,and price deals are marketing strategies which
Q9: The degree of _ during comprehension determines
Q10: Exposure is controlled by using a highly
Q11: What are inferences and when are they