Multiple Choice
The theory of reasoned action proposes that a negative attitude towards an object and _____ combine to affect behavioral intentions (BI) and that their relative influence varies from situation to situation.
A) a subjective norm (SN) regarding whether other people want the consumer to engage in that behavior
B) a specific behavior
C) a motivating factor
D) a positive attitude towards an object.
E) the consumer's purchasing intention
Correct Answer:
Verified
Correct Answer:
Verified
Q43: The strength of a consumer's product/brand beliefs
Q44: Which of the following is needed to
Q45: Attitudes at one level of specificity are
Q46: The subjective or social norm (SN)component reflects
Q47: Consumers who possess complete _ of product
Q49: A major key to understanding consumer attitudes
Q50: It is difficult to accurately predict behavior
Q51: The theory of reasoned action considers the
Q52: The strategy of making an existing favorable
Q53: Marketers often employ _ in an effort