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In Which of the Following Situations Is the Relationship Between

Question 39

Multiple Choice

In which of the following situations is the relationship between measured behavioral intentions and observed behavior likely to be weak?


A) The measured intention and the observed behavior are specified at the same level
B) Behaviors have a high degree of voluntary control
C) Intentions are highly stable
D) Consumers receive a substantial amount of new information
E) The situational context is constant

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