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  3. Study Set
    Consumer Behavior Study Set 1
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    Exam 6: Attitudes and Intentions
  5. Question
    What Is an Attitude? Why Are Marketers Interested in Attitudes
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What Is an Attitude? Why Are Marketers Interested in Attitudes

Question 11

Question 11

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What is an attitude? Why are marketers interested in attitudes?

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Attitudes are a person's overall evaluat...

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