All of the Following Statements About the Consumer Decision Process

Multiple Choice

All of the following statements about the consumer decision process are true EXCEPT:

A) that the consumer usually progresses through the stages of the decision process in a linear fashion.
B) that the process begins with problem recognition.
C) that the choice results from the comparison of alternatives.
D) that the consumers often reevaluate their choice after use.
E) that consumer problem solving involves a single decision.