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    Consumer Behavior Study Set 1
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    Exam 9: Conditioning and Learning Processes
  5. Question
    Marketers Often Pair Emotional Stimuli That Generate Strongly Positive Feelings
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Marketers Often Pair Emotional Stimuli That Generate Strongly Positive Feelings

Question 33

Question 33

True/False

Marketers often pair emotional stimuli that generate strongly positive feelings with their product in advertising and in-store settings in order to enhance the likelihood of purchase of the product.

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