Multiple Choice
Sales promotion may seek to specifically increase purchase probability by all of the following methods EXCEPT:
A) by repositioning the product/brand.
B) by showcasing the firm's societal concern.
C) by offering promotions to encourage a brand switch.
D) by using couponing to build/maintain brand loyalty.
E) by offering special sales on specific dates.
Correct Answer:
Verified
Correct Answer:
Verified
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