All of the Following Statements About Social Marketing Are True

Multiple Choice

All of the following statements about social marketing are true EXCEPT:

A) its end goal is to achieve organizational objectives.
B) it is typically concerned with influencing and changing consumers' overt behavior.
C) it can be used to influence affect and cognitions as an intermediate step.
D) it can be applied at individual, household, target market, or societal levels.
E) it can be used to increase desired behaviors and decrease undesired behaviors.