Multiple Choice
The micro social environment is characterized by all of the following elements EXCEPT:
A) face-to-face social interactions.
B) small groups of people.
C) a strong impact on consumer knowledge and feelings.
D) a strong impact on consumption behavior.
E) interactions among very large groups.
Correct Answer:

Verified
Correct Answer:
Verified
Q1: Appropriate knowledge schemas and scripts are most
Q2: The analysis of a situation should begin
Q3: A customer interacting with a salesclerk is
Q4: Explain the concept of product contact.
Q5: Marketers seek to understand the idiosyncratic perceptions
Q7: Disposition situations are relevant for public policy
Q8: Marketers are particularly interested in influencing two
Q9: Product contact is facilitated by:<br>A) very large
Q10: The shopping environment includes _ factors such
Q11: One of the goals of _ is