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  3. Study Set
    Consumer Behavior Study Set 1
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    Exam 12: Cultural and Cross-Cultural Influences
  5. Question
    Which of the Following Is Likely to Be the Most
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Which of the Following Is Likely to Be the Most

Question 8

Question 8

Multiple Choice

Which of the following is likely to be the most powerful source of intrinsic self-relevance for products?


A) Cultural meanings
B) Product meanings
C) Personal meanings
D) Rituals
E) Habits

Correct Answer:

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