All of the Following Statements Regarding Package Size and Color

Multiple Choice

All of the following statements regarding package size and color are true EXCEPT:

A) consumers believe that larger package sizes offer lower unit costs.
B) consumers may use the contents of smaller packages more sparingly.
C) package colors connote meanings to consumers.
D) consumer perceptions of products are unaffected by a change in package color.
E) brand identification simplifies purchase for the consumer.