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  3. Study Set
    Consumer Behavior Study Set 1
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    Exam 16: Consumer Behavior and Product Strategy
  5. Question
    The Best Source for Sustainable Competitive Advantage Is
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The Best Source for Sustainable Competitive Advantage Is

Question 9

Question 9

Multiple Choice

The best source for sustainable competitive advantage is:


A) price.
B) product symbolism.
C) functional superiority.
D) technological innovation.
E) status symbolism.

Correct Answer:

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