List the Objectives That Should Be Considered During the Designing

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The Answer is Promotions can affect consumers' affect,cognitions,and behaviors.Thus,promotion strategies may be designed to meet one or more of the following objectives:
-To influence behaviors: Change or maintain consumers' specific behaviors concerning the product or brand-usually purchase behaviors.
-To inform: Create new knowledge,meanings,or beliefs about the product or brand in consumers' memories.
-To transform affective responses: Modify the images,feelings,and emotions that are activated when consumers consider the product or brand.
-To remind: Increase the activation potential of the brand name or some other product meaning in consumers' memories.

List the Objectives That Should Be Considered During the Designing

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List the Objectives That Should Be Considered During the Designing

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Correct Answer:
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