Multiple Choice
Price may not be a serious factor in a purchase of a product when all of the following scenarios exist EXCEPT:
A) when it falls within the consumer's implicit price range.
B) if it is an impulse purchase.
C) for products that a consumer is loyal to.
D) if the purchase is made habitually.
E) if it is a high-involvement product.
Correct Answer:
Verified
Correct Answer:
Verified
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