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  3. Study Set
    Consumer Behavior Study Set 1
  4. Exam
    Exam 18: Consumer Behavior and Pricing Strategy
  5. Question
    Setting a Lower Dollar Price Is Clearly an Important Strategy
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Setting a Lower Dollar Price Is Clearly an Important Strategy

Question 22

Question 22

Multiple Choice

Setting a lower dollar price is clearly an important strategy for firms attempting to position a brand as a:


A) quality product.
B) industrial good.
C) impulse good.
D) bargain product.
E) specialty good.

Correct Answer:

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