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    Preface to Marketing Management
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    Exam 3: Consumer Behavior
  5. Question
    The Perceived Risks Related to the Financial or Performance Considerations
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The Perceived Risks Related to the Financial or Performance Considerations

Question 56

Question 56

Multiple Choice

The perceived risks related to the financial or performance considerations of a new purchase are defined as _____ risks.


A) psychological
B) social
C) functional
D) relational

Correct Answer:

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