Which of the Following Statements Is True About a Firm's

Multiple Choice

 Which of the following statements is true about a firm's decision to "mass market" a product? 

A)  This decision considers a market segmentation analysis to be an optional requirement.
B)  This decision should be reached only after a market segmentation analysis has been conducted.
C)  This decision requires that a company selects a target market first.
D)  This decision can be reached only after the firm develops the marketing mix.