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  3. Study Set
    Preface to Marketing Management
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    Exam 5: Market Segmentation
  5. Question
    According to the VALS™ Framework,the _____ Are Consumers Who Are
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According to the VALS™ Framework,the _____ Are Consumers Who Are

Question 56

Question 56

Multiple Choice

 According to the VALS™ framework,the _____ are consumers who are change leaders and are most receptive to new ideas and technologies.


A)  innovators
B)  survivors
C)  thinkers
D)  believers

Correct Answer:

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