Danko,IncHas Manufactured a New Line of Wristwatches That Can Withstand

Multiple Choice

Danko,Inc.has manufactured a new line of wristwatches that can withstand extreme conditions,such as below freezing temperatures.The watches are also waterproof and heat-resistant.The company is marketing these watches specifically to adventurers and extreme sports enthusiasts,such as mountain climbers and scuba divers.Danko positioned their line of wristwatches:

A) in terms of particular types of product users.
B) in terms of superiority to competing products.
C) relative to a particular product class.
D) directly against a particular competitor.