"Details" Magazine Was Introduced to the Market as a Raw

Multiple Choice

 "Details" magazine was introduced to the market as a raw and bold "underground nightlife magazine." Sales were low,so the publisher of the magazine relaunched it as a fashion and lifestyle magazine for 20-something males.In which of the following new product categories would this product fall? 

A)  New-to-the-world products
B)  New-to-the-firm products
C)  Product improvements
D)  Repositioning