Multiple Choice
Under which of the following conditions may a manufacturer wish to have its own sales force?
A) The manufacturer is a small player in its category.
B) The market for its products is geographically concentrated.
C) The products require minimal presale and postsale services.
D) The market consists of many small customers.
Correct Answer:
Verified
Correct Answer:
Verified
Q12: A shoe manufacturer sells high-end designer shoes
Q21: While uses of _ for airline insurance
Q22: If a product has low unit value
Q23: Which of the following is an example
Q25: A _ is the combination of institutions
Q26: Which of the following is true about
Q27: A manufacturer utilizing a selective form of
Q28: If a product requires certain specialized selling
Q29: In terms of distribution costs,the total system
Q66: _ compete with other retailers on the