A Manufacturer Utilizing an Intensive Form of Distribution Coverage

Multiple Choice

A manufacturer utilizing an intensive form of distribution coverage:

A)  gains the maximum degree of control over wholesalers and retailers.
B)  attempts to gain exposure through as many wholesalers and retailers as possible.
C)  severely limits distribution; intermediaries are provided exclusive rights within a territory.
D)  limits the use of intermediaries to the ones believed to be the best available in the geographic area.