Multiple Choice
The majority fallacy is the assumption that _____.
A) the brand with the highest sales is the brand with the highest quality
B) the largest group of consumers should always be selected as the target market
C) the major league teams will always attract more fans than minor league teams
D) older players attract older fans
E) none of the above
Correct Answer:
Verified
Correct Answer:
Verified
Q1: In psychographics,AIO stands for _.<br>A) area, income,
Q2: The person who attends a sporting event
Q3: _ is changing the image or perception
Q4: _ is choosing the segment(s)that will allow
Q6: Niche strategies are concerned with _.<br>A) building
Q7: If Nike ran ads for a shoe
Q8: The grouping of fans according to size
Q9: No-alcohol sections,family nights,and singles night at the
Q10: The market selection decisions are _.<br>A) product,
Q11: By definition,the members of a market segment