True/False
Ambush marketing is a planned effort by an organization to associate itself directly with an event to gain at least some of the recognition and benefits that are associated with being an official sponsor.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q18: When budgeting for sponsorship,a general rule of
Q19: Investing in a sports entity to support
Q20: Define the concept of ambush marketing,and give
Q21: Not unlike advertising objectives,sponsorship can be categorized
Q22: One of the basic objectives of any
Q24: List and describe the sponsorship objectives.
Q25: In 2007,sponsorship spending worldwide was projected to
Q26: According to the text,international events are at
Q27: Ambush marketing is an example of _
Q28: Sponsorship objectives that have a short-term impact