Multiple Choice
Understanding customers better has helped Amazon and others become more successful. The understanding comes primarily from
A) collecting data about customers and transactions.
B) developing a philosophy that is data analytics-centric.
C) analyzing the vast data amounts routinely collected.
D) asking the customers what they want.
Correct Answer:

Verified
Correct Answer:
Verified
Q3: All of the following statements about data
Q4: The data field "ethnic group" can be
Q5: The basic idea behind a _ is
Q6: While prediction is largely experience and opinion
Q7: Prediction problems where the variables have numeric
Q9: In the Cabela's case study, what types
Q10: Which broad area of data mining applications
Q11: In lessons learned from the Target case,
Q12: In data mining, finding an affinity of
Q13: When a problem has many attributes that