A Voice of Customer (VOC) Strategy Involves All of the Following

Multiple Choice

A voice of customer (VOC) strategy involves all of the following EXCEPT

A) connecting captured insights to unstructured data in order to take action.
B) capturing both unstructured Web data and enterprise data as a starting point.
C) analyzing unstructured data with minimal effort on the user's part.
D) taking actions related to your market, customers and services.