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According to the Value-Percept Theory, the Relation Between Dissatisfaction, Value

Question 78

Multiple Choice

According to the value-percept theory, the relation between dissatisfaction, value (importance) , and value (want) is given by the following:


A) Dissatisfaction = (Vwant - Vperceive) × (Vimportance)
B) Dissatisfaction = (Vwant - Vhave) /(Vimportance)
C) Dissatisfaction = (Vwant - Vhave) ^(Vimportance)
D) Dissatisfaction = (Vwant - Vhave) × (Vimportance)
E) Dissatisfaction = (Vwant - Vperceive) /(Vimportance)

Correct Answer:

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