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    Consumer Behavior Buying
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    Exam 5: Perception
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    Novelty in the Form of Interruption Intensifies Our Experiences, Increasing
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Novelty in the Form of Interruption Intensifies Our Experiences, Increasing

Question 15

Question 15

True/False

Novelty in the form of interruption intensifies our experiences, increasing our enjoyment of pleasant stimuli and amplifying our dislike of unpleasant stimuli.

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