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    Consumer Behaviour Buying Having Being
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    Exam 4: Learning and Memory
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    What Mechanism Is Used When a Consumer Learns to Perform
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What Mechanism Is Used When a Consumer Learns to Perform

Question 11

Question 11

Multiple Choice

What mechanism is used when a consumer learns to perform responses that produce positive outcomes?


A) Extinction
B) Punishment
C) Negative reinforcement
D) Positive reinforcement

Correct Answer:

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