Multiple Choice
Claudia Norman was a marketing consultant.She recommended that brand equity for a new environmentally friendly product could be established by giving her initial customers free memberships in the Green Peace Organisation.Claudia used which of the following in her recommendation?
A) Promotional conditioning
B) Emotional learning
C) Classical conditioning
D) Instrumental conditioning
Correct Answer:

Verified
Correct Answer:
Verified
Q29: Gradually changing the package of a product
Q47: A mother observes her daughter stirring batter
Q47: What is the capacity of short-term memory?
Q48: What type of learning theory emphasises that
Q50: People tend to give 'yes' responses to
Q51: Consumers' attraction to poker machines can be
Q54: John wants to teach his dog to
Q56: The two major approaches associated with behavioural
Q57: _ involves a process of acquiring information
Q89: Give a brief explanation of cognitive learning.