Multiple Choice
Some theorists have proposed a model that focuses on studying consumer goals as a way to explore attitude formation.According to this model,what consumers believe they have to do to attain their goals would also be part of any evaluation of attitudes.Which of the following theories would be most closely linked to the statements above?
A) Theory of reasoned action
B) Theory of trying
C) Theory of direct response
D) Rejection theory
Correct Answer:
Verified
Correct Answer:
Verified
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