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    Consumer Behavior Buying
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    Exam 8: Attitudes and Persuasion
  5. Question
    Most Researchers Agree That an Attitude Has Three Components
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Most Researchers Agree That an Attitude Has Three Components

Question 71

Question 71

Essay

Most researchers agree that an attitude has three components. List and briefly describe those three components.

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a. Affect refers to the way a consumer f...

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