A Small Company, Craig Inventions, Produced a Pill That Had

Multiple Choice

A small company, Craig Inventions, produced a pill that had the nutrient value of a healthy breakfast.The company put the product on the market as a substitute for breakfast for busy people.The product failed.Craig Inventions then marketed the pill as a diet product and it became very successful.What does this example best demonstrate?

A) The company did not position the product well.It was difficult to convince consumers that a pill was a breakfast on the superordinate level; however, it did appear to fit appropriately within the superordinate category of diet pills.
B) The company confused a subordinate level with a basic level of categorisation, which led to the company's failure to identify the product's most important competitors.
C) The company confused a superordinate level with a subordinate level of categorisation.
D) The determinant attributes between diet pills and breakfast were not sufficiently strong.