A Consumer Could Recognise a Problem as Either an Opportunity

Multiple Choice

A consumer could recognise a problem as either an opportunity or a need.How would promotions differ between those emphasising opportunities and those emphasising needs?

A) Promotions emphasising needs should attempt to increase the consumer's ideal state, while promotions emphasising opportunities should simply give locations where the products can be found for purchase.
B) Promotions emphasising opportunities should attempt to increase the ideal state, while promotions emphasising needs should give locations where the products can be purchased.
C) Promotions emphasising needs should increase the ideal state, while opportunity promotions should attempt to decrease the ideal state.
D) Promotions emphasising needs should decrease the ideal state, while promotions emphasising opportunities should provide buying locations.