A Marketing Manager Who Wants to Identify Opinion Leaders for Her

Multiple Choice

A marketing manager who wants to identify opinion leaders for her product category should do which of the following?

A) She should find government officials who use the product.
B) She should find socially active persons who are intensely interested in the product category and are similar to other customers.
C) She should find intellectuals who can write and speak well so that communication will be facilitated.
D) She should look for people who stand out in a crowd.