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    Consumer Behaviour Study Set 2
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    Exam 14: The Culture of Consumption
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    Product Numbers Are Reduced as They Make Their Way Down
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Product Numbers Are Reduced as They Make Their Way Down

Question 2

Question 2

Multiple Choice

Product numbers are reduced as they make their way down the path from conception to consumption,a process called ________.


A) diffusion
B) cooptation
C) cultural selection
D) cultural mapping

Correct Answer:

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