Silas, Jerome, and Sasha Are Members of the Marketing Team

Multiple Choice

Silas, Jerome, and Sasha are members of the marketing team at Widget Innovations, Inc. (WII) , and are responsible for generating ideas for new marketing strategies. Silas has done a phenomenal job in gathering information necessary to help the team understand the desires and needs of the client. All things being equal, Sasha has the best record of making good recommendations to Alvaro, the vice president of marketing. Jerome can make some good recommendations, but sometimes his recommendations are completely off base. Usually, Alvaro pays careful attention to what Sasha has to say, but he generally does not pay much attention to what Jerome proposes. In addition to Alvaro, Sasha has been meeting with the vice president of operations and other members of the executive team to gain support for their request to increase the marketing budget. Alvaro's tendency to listen to Sasha and ignore Jerome reflects which factor in effective decision making?

A) staff validity
B) decision informity
C) production blocking
D) hierarchical sensitivity
E) transition process gain