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    Marketing Research Study Set 2
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    Exam 9: Primary Data Collection: Experimentation and Test Markets
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    The "Treatment" Is Also Referred to as Which of the Following
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The "Treatment" Is Also Referred to as Which of the Following

Question 47

Question 47

Multiple Choice

The "treatment" is also referred to as which of the following?


A) increase in sales
B) change in market share
C) gross margin
D) independent variable
E) none of these

Correct Answer:

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