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    Marketing Research Study Set 2
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    Exam 10: The Concept of Measurement
  5. Question
    Which of the Following Types of Scales Would Allow the Researcher
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Which of the Following Types of Scales Would Allow the Researcher

Question 39

Question 39

Multiple Choice

Which of the following types of scales would allow the researcher to compute arithmetic means?


A) nominal
B) ordinal
C) ratio
D) interval
E) both ratio and interval

Correct Answer:

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