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    Marketing Research Study Set 2
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    Exam 10: The Concept of Measurement
  5. Question
    Interval Scales Are Preferable to Ordinal Scales When the Researcher
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Interval Scales Are Preferable to Ordinal Scales When the Researcher

Question 7

Question 7

True/False

Interval scales are preferable to ordinal scales when the researcher wants to know the magnitude of differences between two brands.

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