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    Marketing Research Study Set 2
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    Exam 12: Questionnaire Design
  5. Question
    "Do You Own a Cell Phone? ____YES ____NO" Is an Example
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"Do You Own a Cell Phone? ____YES ____NO" Is an Example

Question 10

Question 10

Multiple Choice

"Do you own a cell phone? ____YES ____NO" is an example of which type of question format?


A) scaled response
B) dichotomous
C) open ended
D) closed ended
E) none of these

Correct Answer:

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