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    Marketing Research Study Set 2
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    Exam 12: Questionnaire Design
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    One of the Characteristics That Separate Multiple-Choice Questions from Scaled
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One of the Characteristics That Separate Multiple-Choice Questions from Scaled

Question 49

Question 49

True/False

One of the characteristics that separate multiple-choice questions from scaled questions is that scaled questions attempt to capture the intensity of the respondent's feelings.

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