Research on Fear Appeal in Advertising Suggests That a Moderate

Multiple Choice

Research on fear appeal in advertising suggests that a moderate amount of fear is most effective at achieving persuasion.That is,using not enough fear or too much fear in advertising will not be effective.This is an example of what type of relationship that regression might find?

A) positive linear
B) negative linear
C) curvilinear
D) no relationship
E) none of these