Soccer to the Masses Is Interested in Global Expansion but Does

Multiple Choice

Soccer to the Masses is interested in global expansion but does not want to make a large financial commitment. Therefore, it decides to allow a Japanese company to manufacture and distribute products under the Soccer to the Masses name. This is a(n) ____ agreement.

A) exporting
B) strategic alliance
C) licensing
D) countertrade
E) bill of lading