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John and Ruby Couch Just Opened a Computer Store in a Small

Question 56

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John and Ruby Couch just opened a computer store in a small community. Before opening the store, they listened to their SBA counselor's warnings about the importance of having balanced experience―that is, marketing, finance, and personnel experience―in the computer-store business because


A) their business is unlikely to grow and earn large business profits.
B) the computer-store business is a fad.
C) management know-how is insignificant to small-business success.
D) small businesses survive large businesses by three years.
E) about two out of three small firms close within five years of their founding.

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