The President of Digital Equipment Corporation Discovered That His Company

Multiple Choice

The president of Digital Equipment Corporation discovered that his company was having a problem with counterproductive product groups that were working selfishly rather than cooperating with one another. To solve the problem, he combined the company's twelve U.S. product groups into three regional management centers. This solution is referred to as departmentalization by

A) location.
B) function.
C) product.
D) customer.
E) objective.