Federated Insurance Wants to Expand Its Line of Life Insurance

Multiple Choice

Federated Insurance wants to expand its line of life insurance products by introducing a new policy. In keeping with the marketing concept, it likely will research all of the following except

A) what price level is acceptable to customers.
B) what features potential customers are most interested in.
C) who the major competitors' most recent buyers are.
D) what promotional activities will best illustrate the new product's benefits.
E) where the product should be distributed.